| 摘要: |
| 简要介绍了我国兽药广告现状，分析了兽药主流平面媒体在广告刊登内容上出现的常见问题。提出了各级兽医行政管理部门加大兽药产品广告监管力度、提高媒体人自身素养、规范出版行业管理，既要体现出广告的艺术价值，也要起到宣传优秀企业和优秀产品的目的，为行业服务，促进畜牧业健康发展。 |
| 关键词: 兽药 广告 管理 |
| DOI： |
| 投稿时间：2013-05-06修订日期：2013-08-20 |
| 基金项目: |
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| The present situation and development of veterinary drug advertisement in our country |
|
| (China Institute of Veterinary Drug Control) |
| Abstract: |
| This article briefly introduces the current situation of veterinary drug advertisements in our country, and analyzes the common problems of these advertisements in mainstream print media. Accordingly, the authors proposed that we should enhance the supervision of veterinary drug advertisement by the government at all levels, educate and improve the quality of people who work in this field, and standardize the administration of advertising publishing industry. These proposed improvements are expected to not only maintain the artistic value of advertising, but also benefit the promotion of related ?enterprises and products. Consequently, the improved veterinary drug advertisements will better serve the industry and facilitate the development of animal husbandry. |
| Key words: veterinary medicine advertisement management |
